Afrobeats International
Entertainment
Social Marketing
Portugal
2024
Afrobeats International is an events company that celebrates Caribbean and African culture through music, food, and dance. Known for vibrant boat parties in Portugal's Algarve and Lisbon, they feature genres like Afrobeats, Bashment, Reggae, and Hip-Hop, with top DJs spinning hits from artists such as Burna Boy, Wizkid, Davido, and Tiwa Savage. Their events also include glitter stands, themed props, and tropical inflatables for an unforgettable experience.
Summary
Afrobeats International is a dynamic events company dedicated to celebrating Caribbean and African culture through music, food, and dance. Renowned for their vibrant boat parties in Portugal’s Algarve and Lisbon, they feature top DJs and genres like Afrobeats, Bashment, Reggae, and Hip-Hop, creating an unforgettable atmosphere for attendees. We manage their social media accounts to amplify their brand presence and engage a global audience, ensuring their events receive the visibility they deserve.
Challenge
Afrobeats International faced the challenge of building a strong, consistent digital presence to effectively promote their events and reach a broader audience. With a competitive events market and a diverse target demographic, the company required a strategy that not only captured the essence of their lively parties but also fostered sustained engagement on social media.
Solutions
To address these challenges, we implemented a tailored social media strategy that blended visually engaging content with a touch of humour to reflect the vibrant and energetic atmosphere of Afrobeats International. By incorporating relatable, funny content, we created a more engaging and approachable brand personality that resonated with the audience, enhancing brand awareness and fostering a deeper connection. In addition to event highlights and behind-the-scenes content, we crafted memes, humorous posts, and culturally relevant jokes to complement the brand's lively vibe. This approach not only increased social media engagement but also attracted new followers, driving awareness of their events and expanding their reach across platforms.
