The Smashing Burger
Hospitality
Branding
Social Marketing
Hexham
2024
We’re crafting a fun and playful brand identity for The Smashing Burger in Hexham, from logo design to a complete branding overhaul. The goal is to create a vibrant, engaging brand that resonates with their target audience and stands out in the competitive food scene. Through a combination of unique design elements, bold visuals, and a lively tone, we aim to make The Smashing Burger a memorable and inviting destination for burger lovers in Hexham. This will include fresh branding materials and social media content that reflects their fun, delicious offerings.
Summary
We’re redefining The Smashing Burger's brand in Hexham, transforming its visual identity from the ground up. This includes a bold new logo design and an overall branding overhaul that reflects the fun, lively nature of the restaurant. Our goal is to make the brand feel fresh, approachable, and exciting, engaging customers with a playful yet professional style that stands out in the competitive food industry.
Challenge
The Smashing Burger needed a way to differentiate itself in a crowded market where many restaurants offer similar fare. The challenge was to develop a brand that was both memorable and appealing, effectively capturing the fun, energetic atmosphere of the restaurant while appealing to a broad audience.
Solutions
We created a branding strategy that combines vibrant visuals, playful design elements, and a modern logo to reflect the unique personality of The Smashing Burger. By aligning their brand with a fun and approachable tone, we’ve established a distinctive identity that resonates with customers and creates lasting impressions, both in-person and online. This cohesive branding approach ensures that The Smashing Burger stands out in Hexham’s competitive food scene.
